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Youtube Launches New 'shorts Report' To Promote Key Short Video Trends

YouTube Is Pushing To Fill The Gap Left By The Banning Of TikTok In India

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Shorts, which YouTube enables users to upload 15-second video clips via a dedicated 'Shorts Camera' option built into the main YouTube app. The Shorts camera is currently only available to users in India, where YouTube is pushing to fill the gap left by the banning of TikTok, but all users are able to upload Shorts clips by adding the hashtag #Shorts to their short videos uploads.

YouTube

"Our goal with the Shorts Report is simple; support YOU on your creation journey, regardless of your starting point. Whether you need the push to make your first video, inspiration for your next Short, or help figuring out how to use our creation tools, the Shorts Report has you covered."

YouTube Shorts refers to the 60-second vertical video format introduced last September which has drawn early comparisons to TikTok. Shorts are displayed in a home page carousel where users can tap through similar to how they would view Stories in other apps. The format remains in beta, though the launch of the Shorts Report suggests important updates may soon be on the way.

One of the requirements for getting accepted into the YouTube Partner Program is achieving 4,000 valid public watch hours in the past 12 months. Creating Shorts videos is now another way for creators to reach that threshold.

There’s no mention of monetization in the inaugural report.

YouTube Shorts Report

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